Motivation

Increasing awareness among consumers regarding the nutritional content of the foods they consume various dietary choices to promote overall health and well-being. Wide range of milk options are available such as whole milk, skim milk, almond milk, soy milk, etc. but consumers often face difficulties in comparing their nutritions.

Variety of cereals available, but consumers are often overwhelmed when trying to compare their nutritions.

Nutritional information available on product packaging or websites is often fragmented or confusing to understand, making it challenging for everyday consumers to make informed choices. A well-designed visualization can simplify complex information, facilitate comparison, and enable consumers to make more informed decisions about their purchases. Visualization that includes cost, which allows consumers to consider both nutritional values and affordability when choosing milk and cereal options.